November 9th 2010 02:06 pm

Study shows the effect of branding

A new study is reporting that very young children are highly susceptible to the daily onslaught of branded fast food advertising: “most 3- and 5-year-olds who taste-tested a variety of foods said they preferred the ones in the McDonald’s wrapper — even though the foods were exactly the same.”


One of the comments basically says it all:

Why just last night my nephew was over (he’s almost 6). We were grilling for dinner and he wanted a hamburger. This is what happened:

Me: “Here you go.”
Him: “What’s that?”
Me: “A hamburger.”
Him: “I don’t like that!”
Me: “You asked for it.”
Him: “I only like McDonald’s and Wendy’s hamburgers!”
Me: “Fine, I’ll eat it and I guess you’re not having dinner.”
Him: “Waaah! *proceeds to throw tantrum*”

Just goes to show you how much these fast food places have your kids by the balls.

I notice it even with my own four-year old. She recognizes a certain ‘puppet’ that is used by one brand – and she got only two presents from this brand. One of them almost a year go. And still she recognizes it… I hate brands… :-(

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